TLDR: Google ads can help you advance your business goals through their exceptionally wide reach and high ROI. With the right optimization and monitoring, Ads can boost your sales and brand awareness. Intro Google Ads, or Google AdWords, is a widely popular advertising platform for good reason: it has massive reach, flexible campaigns for almost […]
About Jen Adams
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Entries by Jen Adams
TLDR: Marketing is hard, but Constello exists to provide simplified marketing solutions. Marketing is a challenge. Even for seasoned professionals, the unending lists of decisions to make, with a sea of metrics to consider for each can be daunting. Marketing is both a science and an art, requiring an understanding of psychology, design, data analytics, […]
The number one question I get when I tell people what I do for a living is “What’s a marketing audit?” Admittedly, it’s not a particularly exciting phrase. In fact, it combines two words people love to avoid. Yet for a small business owner looking to get ahead in their industry, or for a CMO […]
Best Practices for Video Marketing Video has become a valuable component of marketing strategies across industries, but what are the best practices for video marketing? What makes a high-quality video? And how do you start using it effectively? We had the pleasure of speaking with Lance Johnson, founder & CEO of Amplomedia and host of […]
In today’s world, it’s impossible to ignore the role that video plays in marketing. From social media ads to website content, it seems like video is everywhere. But what makes it so valuable? Why should businesses invest in this medium? We had the chance to sit down with Lance Johnson, founder & CEO of Amplomedia […]
In the digital age, businesses have to work harder than ever before to grab and hold consumers’ attention. A key factor in standing out from the competition is branding and visual identity. But what exactly do these terms mean, and how can businesses create an effective visual brand identity? We sat down with Michelle Sourisseau, […]
This week we were asked, “What problem does Constello’s digital marketing assessment solve?”