Entries by Jen Adams

How Can Google Ads Help You Advance Your Business Goals? A Guide to Getting Started with Google Ads 

TLDR: Google ads can help you advance your business goals through their exceptionally wide reach and high ROI. With the right optimization and monitoring, Ads can boost your sales and brand awareness.    Intro Google Ads, or Google AdWords, is a widely popular advertising platform for good reason: it has massive reach, flexible campaigns for almost […]

What is a Marketing Audit (and why do I need one?)

The number one question I get when I tell people what I do for a living is “What’s a marketing audit?” Admittedly, it’s not a particularly exciting phrase. In fact, it combines two words people love to avoid. Yet for a small business owner looking to get ahead in their industry, or for a CMO […]

Visual Brand Identity: Why It Matters in Digital Marketing

In the digital age, businesses have to work harder than ever before to grab and hold consumers’ attention. A key factor in standing out from the competition is branding and visual identity. But what exactly do these terms mean, and how can businesses create an effective visual brand identity? We sat down with Michelle Sourisseau, […]